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Bridging the gap between Health and Marketing

Helping non-profit and health and human service organizations create clear marketing strategies that will resonate with their target audience.

Is your organization experiencing any of the following..

  • Lack of participation in programs
  • Minimal downloads for online resources
  • Low engagement (or no engagement) on social media
  • Low views on your website
  • Stagnant or decreased levels in your donor program

If so, you have a disconnect with your audience.

How we can fix this

  • Analyzing your community and their needs
  • Use their feedback to implement changes
  • Create new but cost effective and sustainable strategies that will drive action
  • Repurpose what has performed well

Combining theoretical constructs and communication practices lead to developing strong marketing approaches that lead to action.

How we can work together

  • 90 Minute Strategy Call

    This 90-minute call will help you to identify the best marketing approaches for your program, initiative or resource. You will walk away with concrete ideas and action steps for a successful launch that will advance your organization’s mission.

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  • Complete Marketing Strategy

    We do a deep dive analysis to determine background about your target audience, understand challenges and identify public health models that should be used to structure your launch. We will combine that model with marketing approaches that will resonate with your target audience. You will walk away with a detailed marketing report, a clear workflow to implement the marketing and communication framework that is recommended.

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  • Marketing Implementation

    We have created a concrete marketing approach and you are ready to move forward but you don’t have the time or resources to implement the strategy. I will work with your organization each month to implement and manage the marketing strategy to help your organization work towards their mission.

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I am ready to help you create a marketing strategy that combines evidence based models and proven communication strategies. By taking this approach, we will be able to understand what drives your target audience and determine the best communication strategies that will educate, resonate and increase behavior change. 

Together, we will develop clear steps to take and promotional tools to use so that you can successfully reach your mission. 


Hi,  I’m Katie!

Your Public Health Marketing Strategist

My Approach: 

In order to effectively communicate with your target audience, it’s important to combine both evidence based models and communication theories. 

This will help to address: 

  • Demographic and socio-economic values

  • Health literacy

  • Benefits Vs. Barriers

  • Self-Efficacy 

  • Motivations to change 

By analyzing these areas and incorporating appropriate evidence-based behavior change models and communication theories, it will help to: 

  • Write in clear jargon-free language

  • Write with a focus of equity and inclusion

  • Lead with empathy in all materials and communications

  • Explain data in a visually appealing way.

Boosting Your Initiatives Visibility & Impact

Testimonials

  • Andrea Mantsios PhD

    “Working with Katie is a dream! Not only is she incredibly skilled in marketing, always up on industry trends, creative, efficient, and detail-oriented but she’s also passionate about her commitment to public health which comes through in her thoughtfulness and excitement for the work. Katie always goes the extra mile, works things through with me with patience and clarity, and provides honest feedback and helpful insights as we strategize our work together. Katie is truly a joy to work with!

  • Briana MacWilliam

    Briana MacWilliam

    When I began working with Katie, I was at a point in my business where I needed someone to take over the tasks that pulled me out of "my zone of genius" as a business owner. I needed someone to come in and create and organize an easy workflow.

  • Kelly Howell

    We love Katie! She’s an excellent marketing strategist. Her level of professionalism, organization and creativity are impressive. And to top off her outstanding talent, she’s a complete delight to work with.

  • Danielle Hixenbaugh

    We love Katie! She’s an excellent marketing strategist. Her level of professionalism, organization and creativity are impressive. And to top off her outstanding talent, she’s a complete delight to work with.

  • Shana Huber

    Katie was wonderful to work with. Katie always came up with pertinent content to hit my markets spot-on! I highly recommend Katie!

  • Marina Pappas

    Katie is an awesome person to work with and a resourceful and creative professional! She did a great job creating marketing strategies and content for my business and she was always prompt in communication. I would definitely recommend her!

  • Krista Goodrich

    My experience with you has been nothing but totally positive! I know I'm good at my business and I knew that I wasn't good at marketing and honestly didn't want to be! Since working with Katie my stress is at an absolute low as far as navigating marketing strategy. My following has increased and so have my business opportunities.  Katie's ideas are way beyond my scope of knowledge and I can't wait to continue our work together!

  • Princess Jennings

    Working with Katie Clark Digital Marketing is a pleasure! Katie is patient and strategic about providing quality content. Since hiring Katie, our visibility has increased tremendously! We highly recommend Katie Clark Digital Marketing.